Featured Artist Friday: Meet Casey
Posted on April 14 2017
We asked Casey a few questions to help us
get to know her more + here's what she said:
1. How does a typical day progress for you? / Do you have any morning rituals?
I start each morning with a cup of coffee and a bit of self-indulgent web surfing--mostly checking my website stats and emails. I take a little time to assess my workload for the day and then head into my studio. I like to knock out any production work (cutting, sewing, packing orders) first thing in the morning if I can. If I have items to send to my seamstress, I will prep those early in the week and deliver to her. The rest of my time is spent ordering supplies, rushing around town for anything I don't do online, dropping off orders, and meeting with the people that help me make this business happen! On days when I don't have orders going out the door, I try to spend some time creating new designs or working on my website, or creating a plan for the next big launch.
4. Do you do any research or look for inspiration when starting new work?
I do a little research, although I try to avoid using similar products to my own as inspiration so that I don't inadvertently copy something I see. I want the work that I create to be like my own signature in the world, and easily recognizable as my work. I often find inspiration in bright color palettes or plant life. Usually when I am trying to develop a new collection, I will start with agenda-free painting or drawing. I'll just dive in with my favorite color palettes and plant forms, or create abstract marks on my canvas. I like to let the composition of my work evolve in an intuitive way as much as possible. A lot of the time, something will emerge from that process that I really love, and then my process becomes one of iteration--painting or drawing certain things over and over until they become a pattern that I love. Some things are saved for later if I can't quite get it right but see something there that might work one day.
5. Anything you wish people understood more about your work and process?
Maybe that I can't stop working on it or thinking about it? I am kind of obsessed with it! Before I started my business, or even imagined having a business, I didn't feel particularly passionate about anything. I had always been creative and felt comfortable making things, but it always felt pushed aside by my real world responsibilities. Once I realized that I might be able to make a living doing something that came naturally and made me feel great, it was a major lightbulb moment. I've had many people say "Be sure to take a break every now and then!" and the truth is, I don't want to! I feel very fulfilled by the work I do. And I get plenty of sleep and down time, promise!
6. What is the best advice another artist gave to you?
Focus on The Work, and don't worry about pleasing everyone else or having a million followers on social media (that's probably a combo of advice from a few really smart people). At the end of the day, the only way you become better (or the best) at what you do is to do it over and over again and develop your process and unique style.
7. What are your biggest struggles with being an artist?
Definitely self-promotion when it comes to making money from my creativity. I started a livelihood around something that is so subjective. Not everyone is going to be into it. So declaring myself as a talented artist feels odd sometimes, because someone could easily stand up and say "No, you aren't!" and they might be right in their own perception of things. So far, no one has tried to challenge me on it, but it'd be a lot easier to sell myself if I knew that every person on the planet would love my work! So, instead of trying to create something for everyone, I try to reach the people that connect with my style. I focus on creating a line that inspires a happy life and hope to reach people who will find that in my work.